Though not as popular as Instagram, Facebook or Twitter, LinkedIn has become increasingly common in the business-to-business (B2B) and business to consumer (B2C) crowd during recent years. Internet marketeers and those who have an e-commerce component to their business have a great reason to optimize their use of this social network, as over 500 million users have been reported to use it as of 2018.
All business-oriented websites should utilize timing analytics to boost traffic, generate leads, increase sales and raise brand awareness. Similar to Facebook and Twitter, LinkedIn allows you to create tailored content towards specific audiences, message people directly, share status updates, photos and links. However, like anything else, timing is everything and it is important to use the correct strategy in order to maximize your LinkedIn performance.
LinkedIn is a great way to establish one-on-one relationships with people in your industry or target market, which is why it is a particularly great B2B platform. The main difference between other social media platforms and LinkedIn is that the latter is a networking platform whereas others might be viewed as a direct marketing and advertising medium.
Facts about LinkedIn timing
In order to suit your business networking needs, it should be no surprise that the best time to post on LinkedIn is between Tuesday and Thursday. Many may think that the best time to post would be on Mondays though this is not the case since many professionals have busy schedules at the beginning of the workweek. Logically, this would not contribute to a successful opportunity for connections or a high response rate. Similarly, on Fridays, people are preparing for the long-awaited weekend, making this a less ideal time for connecting with someone. Many businesses are becoming increasingly 24/7 with their global presence, though the following times have been observed to be most successful for LinkedIn posting:
⁃ Most likes, connections and shares occur between 11 AM and 12 PM on Tuesday
⁃ Least engagement is observed between 10 PM and 6 PM immediately before Monday and Friday night
⁃ The best times to post are between 7 AM and 8 PM, as well as 5 PM and 6 PM
⁃ The peak times of LinkedIn usage are 12 PM, as well as 5 PM to 6 PM
LinkedIn posting schedule strategies with your target market in mind
Any internet marketeer will tell you that LinkedIn is the best B2B lead generation social media source. This should come as no surprise since the social network is viewed as a great platform through which you can connect with professionals and leads in your industry.
As a business, you should be typically posting around lunchtime or immediately before 5 PM in order to ensure that your content is reaching your audience and that they are able to connect with it at a convenient time for them. This is the case since busy professionals often reserve their social media interactions for lunchtime and towards the end of the workday. By using the LinkedIn publishing platform you are able to reach your target market and real decision-makers more efficiently. In addition, you should be posting extended blogs in regards to your industry, in order to highlight your expertise among your target audience. By creating good content and meeting specific criteria, your post might be shared on relevant high-traffic LinkedIn channels.
Though these LinkedIn strategies are useful, there is no one size fits all strategy. You must dig deeper and analyze your results in order to find out exactly what works for your business. When are your followers interacting and responding to your posts an updates? To find this vital information, you can use LinkedIn’s analytical tools to better understand the best days to post for your specific target audience. You might find that your audience does not fall into these general guidelines and might be consuming more content on the weekends or after work hours during their spare time.
Thanks to LinkedIn, marketeers are able to connect not only with each other, but also with their target audience in a multitude of ways. It is important, to not only generate great content, but also know the proper time the post would bring most engagement. Social media marketing managers should be timing LinkedIn posts based on how it best suits the lifestyle of their target audience, as this is a vital part of any great LinkedIn strategy.